Circumference – Trusted business development services.

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Are you facing any of these challenges?
- The quality of leads provided to sales is low.
- The sales team wants marketing to generate more new leads.
- We have leads in Salesforce.com, but they’re just sitting there getting colder by the second.

We hear these challenges—and more—voiced by marketing, business development, and sales teams. Companies facing these challenges understand that they need a business development team or inside sales team, and are weighing the pros and cons of hiring or outsourcing.

Hire or outsource?
There is much to consider if you’re thinking about hiring an inside sales team.

Do you have an experienced employee to manage the unique requirements of an inside sales staff? The manager will need to coach, incent, and schedule the staff.

Do you understand the skill sets that you’re looking for in the staff? There is a definite business savvy that is needed for this role—there is a difference to just doing it and doing it well enough to generate an ROI. Do you have the right customer relationship management software?

There are tools that are readily available, but require a great deal of customization to track lead generation programs, the nurturing process, valuable data that gets mined every day, and provide a high-level and deep-dive view of your opportunity pipeline.

Your virtual business development department
Circumference offers a “virtual” support service called Circumference Virtual Inside Sales Assistance (Circumference VISA). Circumference works with you to address each of the challenges that you face.

Some of our clients require prospecting, nurturing, and database management. Others require that we manage their entire business development program from demand generation to closing the sale to providing customer support. For these clients, our relationship as their virtual business development department is much more strategic and we take on a significant role as a member of their management team.

Ondemand web-access portal
Because your business development program is key to forecasting business growth, Circumference provides ondemand web-access to your database. Our proprietary technology sets us apart from other business development services providers. By way of our unique web-access portal, you retain visibility and control of your program every step of the way.

> Learn more about a Customized Business Development Services Program.

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